Helena Christensen x HM

Behind the scenes with friend, supermodel and photographer Helena Christensen who designed and shot this beautiful new capsule collection for H&M. We did production, studio, catering and assistants

“I wanted to capture the generation of tomorrow, encouraging them to be themselves and letting their personalities shine.”
– Helena Christensen

Production: The Lab Cph
Producer: Emil Eskesen
Production Assistants: Christian Villemoes, William Riise

Creative Direction: MOON
Creative Director: Frederik Bjerregaard
Senior Art Directors: Benjamin Rothoff Hafsteinn Jónsson, Divijah Rajendra

Stills Photographer: Helena Christensen
Stills Photographer Agents: Tomorrow Management – Anne Marie Mondrup, Mads Jensen
Digital Tech: Philip Overbuary
1st Assistant: Andreas Bach
2nd Assistant: Lana Ohrimenko

Assistant Director: Katja Boom
Campaign DOP: Jason Idris Alami
BTS DOP: Mikkel Stenild
1AC: Lars Krogsgaard
2AC: Mark Dexter
DIT: Gustav Meiling Madsen
Light Assistant: Ed Gumuchian
Sound Engineers: Stefan Garfield Rasch Holm, Andreas Sandborg

Stylist: Emelie Johansson – Link Details
Stylist Assistants: Nanna Svane, Caroline Clante
Seamstress: Lone Friis

Makeup Artist: Ignacio Alonso – LundLund
Makeup Assistants: Isabel Fjelking, Katrine Bech

Hair Artist: Cim Mahony – LGA Management
Hair Assistants: Rosalina Johnson, Kasper Andersen

Talents: Klara Kirstin – Elite Model Management Copenhagen, Dilone – DNA Model Management, Oumie Jammeh – MIKA’s, Sarah Sofie Sonne – AAMØ Casting.

BTS Photographer: Lasse Bak Mejlvang
BTS Photographer Assistant: Katrine Gøth