Ganni SS20

During Copenhagen Fashion Week SS20 we helped MOON create an unforgettable experience for GANNI, located in Simon Spies’ old tennis court at Hotel Merkur in central Copenhagen.

“Just as the last model circled the outdoor playing field where the show was staged, the same venue where the first GaGnni collection was presented 10 years ago, it started to storm. Rain came pouring down on the guests standing in the balconies. Luckily, there was tent for the show’s performer: Copenhagen’s coolest pop star and Justin Bieber collaborator MØ. As she began to sing her raver hit “Lean On,” the cast came stampeding back out, dancing and swinging their arms in the air. Then the crowd joined in, creating a wet, wild mosh pit. It was a major moment this week. As we cheered and bounced along to the music, one thought came to mind: It’s the Ganni family that should really be jumping for joy.”

– Brooke Bobb / Vouge.com

Production: Emil Eskesen, Isa Jacob & Britt Vinther-Jensen, Tina Mogensen

Production Assistants: William Riise, Louis Rømer Riise, Philip Mar Serejo, William Rugaard, Frederik Carlsen, Otto Jarlfeldt, Mikkel Sund, Emma Spannow 

Catering: the lab kitchen / Emma Ritzau, Daniel Sasson

Creative Concept: Moon / Frederik Bjerregaard, Martin Gjesing, Divijah Rajendra